Delhi, Hyderabad and Chennai stations of Big FM will celebrating their respective Second Anniversary on September 24, 25 and 27 respectively. With the launch of its first station in Delhi in September 2006, BIG 92.7 FM has become the clear leaders with its constant innovation and connect with the youth. Two years into existence and each BIG FM station has created panache for itself with its continuous effort to entertain the listeners. Be it Delhi’s constant music innovation of 100 Chartbusters or Chennai’s Tamilian Pride to playing Hyderabad’s ‘Bindaas’ attitude…the stations have come a long way.
In Delhi, to make the celebration all the more exciting, BIG FM has introduced a ‘BIG Hero Award’ in which few categories have been short listed by BIG FM as the real heroes of Delhi, including – Delhi Police, Connaught Place, Delhi Metro, Delhi University, Delhi’s Music, Delhi’s Food, Delhi’s Fetish for Fashion and Delhi’s passion for Cricket. These categories will be then shared with the listeners for them to vote for their Biggest Hero. BIG FM has identified these categories based on the impact they have on the daily lives of every Delhi-ite and also on the overall development of the city. The week-long campaign has begun from 19 September and will culminate with a gala felicitation ceremony. The ‘BIG Hero Award’ has been conceptualised to celebrate aspects of Delhi that make Delhi-ites proud of what they own and to salute the true spirit of Delhi as it remains undeterred from all the recent acts of violence.
Speaking on the occasion, Anand Chakravarthy, Vice President – Marketing, BIG 92.7 FM – Delhi, said “It’s been two years and the response that we have been receiving is very encouraging. We have given each of these cities what it loves the most – Entertainment, Music and an attitude. To make our 2nd Anniversary celebrations all the more special, each of the station has made some grand plans and promises to keep up to the brand of entertaining the listeners. BIG 92.7 FM has always been very innovative in entertaining the listeners, be it on- air though spikes or the new programming strategies, or be it on-ground starting from the BIG Booth to placing the booth on a Live Hoarding, to giving some enthralling music concerts….the list is endless. Its been possible only because of the support that our listeners have been extending, that we have grown this BIG in just two years. It is only going to get bigger with our constant endeavour to deliver wholesome entertainment to our listeners and also reach out and impact their lives in a positive manner.”
Hyderabad’s Bindaas BIG FM station plans to celebrate its 2nd Anniversary by inviting listeners to co-host on-air shows with BIG RJs. Listeners will be invited to register themselves by sending smses and one minute link through IVR numbers. BIG RJs will also visit various prominent locations of the city to hold auditions for the same. The station will also witness huge number of celebrity interactions and interviews.
Chennai’s BIG 92.7 FM in continuation to its Tamilian’s Pride celebration will celebrate its second anniversary involving and gratifying listeners in various ways. The entire celebration will be spread across three days ie from 26th September 2008 till 28th September 2008. The celebrations will include live on-air shows from various touch points of the city. There will be a spot the BIG Bus contest and listeners will be gratified accordingly. On 28th September BIG 92.7 FM will conduct a blood donation camp.