Big FM to recite 'Ramayana' to get eyeballs for Devotional brands !

Kanpur: On the auspicious occasion of Ram Navami, 92.7 BIG FM rolls out the opportunity for millions of Lord Rama’s devotees to celebrate this very significant festival of Ram Navami with its offering titled BIG RAM NAVAMI. Listeners can now enjoy the overwhelming experience of Live Ramayana Path across 4 states i.e U.P, M.P, Bihar & Jharkhand. The 24 hours Ramayana Path spread over two days, 31st March and 1st April will culminate with Grand celebrations of Rajtilak on Ram Navami

To ensure the show is relevant to today’s day and age, the station has brought on board renowned preacher from Hindi heartland, Sri SudhanshuJi Maharaj who will explain the relevance of verses from Ramayana for better understanding of listeners.

Reminding listeners about the virtues of morality, sacrifice & righteousness propagated by Maryada Purushottam Ram, 92.7 BIG FM will be entertaining all its devoted listeners with live experience of Ramayana Path across its 11 stations across 4 states. The grand celebration of festivities will be undertaken through an association with a prominent temple in each city from where 92.7 BIG FM will bring to its listeners the live Ramayana being hosted at the temple, anecdotes on the popularity of that particular temple, spiritual conversations with the priests at the temple and views of devotees visiting the temple.

This day has very special significance in Hindu mythology as the day also marks the end of the nine-day Chaitra Navratri celebrations. On this day, millions of devotees observe fast and perform havan. 92.7 BIG FM comes forth to join all the listener devotees in their celebrations.

The station will earmark devotional time bands interspersed with Chaupis, Ram Shlokas, trivia and capsules on Lord Rama and sharing interesting and engrossing stories about his ardent devotee Lord Hanuman.

The show offers an excellent platform for marketers of devotional and spiritual brands to reach a very relevant and plum audience base.92.7 BIG FM said in a statement, “This offering is another first from our stable, connecting our listeners spiritually, through Ram Navami. To ensure relevance and direct connect we have also brought on board a specialist who can connect audiences. Radio is a local medium and this is part of our endeavour to offer audiences an opportunity to enjoy a varied platter of content that makes for relevance to audiences of the region, while offering marketers an excellent opportunity to connect with audiences. “

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