BIG 92.7 FM, India’s biggest FM network today announced the 100 days countdown campaign association with the 4th International Military Sports Council (CISM) Military World Games to be held from October 14 to 17, 2007 in Hyderabad. 86 Countries with 5500 participants from around the world will be in India for this mega event.
“We are delighted to partner the 100 days countdown campaign for the 4th CISM, Military World Games. Its an honor for Hyderabad to be chosen as the host for such a prestigious event and BIG 92.7 FM is launching a concerted campaign to get Hyderabadis inspired to become the perfect hosts through an exiting mix of On-Air and On-Ground promotions.” Ashwin Padmanabhan – Station Director, BIG 92.7 FM, Hyderabad said
To mark the 100 days for this event to commence, grand celebrations have been planned by CISM at the host city Hyderabad starting 8th July. A car rally with a message ‘Chalo Hyderabad’ will flag off from Gachibowli stadium to create awareness and publicise the mega event. To offer an action-pack exciting program with live updates of the event, BIG FM has installed its ‘BIG Booth’ at the stadium.
BIG FM will further take the campaign on streets with RJ Krish uplifting the sporty spirits of Hyderabadis by driving along in the BIG BUS with the mascot of the games. As part of the campaign, t-shirts and bags will be distributed to the commuters while testing their awareness level on the event. BIG 92.7 FM is also building awareness of the 100 days countdown of the 4th CISM Military World Games through an outdoor campaign in the twin cities.
BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with its pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country.