BIG 92.7 FM has announced that it has been chosen as the official Radio Partner for India’s largest Business of Fashion platform Wills Lifestyle Fashion Week, which hosts the ‘who’s who’ of the fashion and entertainment fraternity across the globe for the third consecutive season. As fashion and style permeates into the ethos of Indian consumers, the association with brands is growing. India’s biggest business of fashion event, Wills Lifestyle India Fashion Week offers various networking, marketing and brand building opportunities for the designers who have worked diligently towards putting their collections on the runaway and exhibition areas. Starting from today, the fashion extravaganza will continue till 19 October 08.
BIG 92.7 FM as the official radio partner for the gala event will run on-air contests and would provide live & interesting trivia about the event to the listeners straight from the venue and the jocks will be seen doing their shows LIVE from the venue, brining the event to our listeners. The jocks will also provide all the interesting information, talk to fashion designers and models, and run on-air contests, for our listeners.
Speaking on the occasion Manisha Tripathi, Station Director – BIG 92.7 FM Delhi said, “We are extremely happy on being a part of the biggest and the most extravagant fashion event Wills Lifestyle India Fashion Week for the third consecutive time, and we look forward to meeting our commitment as the Official Radio Partner. At BIG 92.7 FM, we believe in not only entertaining our listeners but also impacting their lives positively and through our association with Fashion Week, which now involves one and all, we will be able to bring alive all the moments of the event for our listeners and live up to our brand philosophy of – Suno Sunao, Life Banao!”