BIG 92.7 FM, as part of its endeavor to be the Radio Station that reflects “Vibe of the City”, today kick started an innovative awareness activity called “The Skeleton Squad” to spread awareness on “Smoking causes cancer”. The Skeleton squad consists of people wearing skeleton outfits and will sport various messages to spread awareness on “no smoking”
The Skeleton squad went across to various parts of the city and will made smokers its victim. Wherever the squad found smokers it went across to them and sported various messages related to “Smoking causes cancer”
BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company is on its way to taking Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities .
In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches have taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.