Mumbai: 92.7 BIG FM, the radio arm of Reliance Media World Ltd., proved its mettle once again, as it bagged the highest number of wins at the Indian Excellence in Radio Awards 2010, hosted last evening. Out of the 30 categories up for grabs, BIG FM came out on top with 9 awards, and adding yet another feather in its cap they were the exclusive proud partners to Group M’s Maxus, for its Nokia 5800 Midas Touch win, the only media agency to win at the forum.
The campaign was executed exclusively on 92.7 BIG FM, while the on-ground activation was implemented by BIG Live, the experiential marketing wing of the Reliance Media World Ltd. In addition to the India Radio Forum, Group M has already bagged awards at key forums with a Bronze Win at the Cannes and a Media ABBY at the Goa Fest 2010 for this fantastic execution by BIG FM.
While the above 9 awards are for programming offerings from the radio station, what has excited the team equally, is the win of Group M’s Maxus for the Nokia 5800 Midas Touch. This also works as a huge boost and encouragement to the experiential marketing team at Reliance Media World Ltd., BIG Live, who executed the activations for the Client.
Speaking on the occasion, Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM said, “The India Radio Forum offers an excellent platform to recognize talent and good work done by radio stations. We are very proud to have bagged the maximum number of awards and it works as a huge encouragement to the team to continue to excel, as they churn out innovative and clutter breaking content each day across the stations. We are equally excited for our Clients Maxus who have won for the hugely successful campaign for its Nokia 5800 Midas Touch for which we were exclusive partners both on air and on ground. We take this opportunity to thank our Clients, partners and listeners for bestowing much trust and faith in us, helping us accomplish this position within just 4 years of having launched!”