BIG FM Shoulders Social Responsibility , Celebrates Mothers Day

BIG 92.7 FM, in its continual effort to contribute positively to the society, and impact listeners lives positively, celebrated Mother’s Day with a difference. The Station hosted an event, where its RJs, along with select listeners visited the Mahajan Orphan house with loads of gifts and compassion for the kids. The team involved the orphans in various fun sharing activities and ensured that they felt loved and cared for. “We cannot replace what a mother is for a child, but we sure did manage to bring smiles to the faces of the little kids, which was fulfilling”, said BIG FM RJ Setu, who hosts the breakfast show, ‘BIG CHAI’ from 7 am to 11 am.

Besides spending time with the kids, BIG 92.7 FM also organized various contests on air from May 10-13, 08, which saw winners getting invited to the studio of BIG FM, where they were given an opportunity to speak with their mothers on air and share special messages with them. The activity saw some special moments on air, which made the day special for those mothers. What more, BIG RJ’s delivered gifts to winners’ mothers on their special day while the mothers spoke to their kids, from the BIG FM studio!

“We wish to make the Mother’s Day celebrations memorable for all our listeners and especially for the kids of Mahajan Orphanage. Of course we realize that it is not possible to fill the void in their lives, but through our gesture we hope that we were able to spread some joy and happiness in their lives.
It is our endeavor to use every opportunity to live our brand-line of Suno Sunao, Life Banao, and hence positively impact the lives of listeners ,” Hitesh Budhbhatti, Cluster Head – Gujarat, BIG 92.7 FM, said .

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities.

In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

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