BIG 92.7 FM on Monday announced the latest edition to its kitty, with the launch of its Station in Asansol. The launch of BIG 92.7 FM in the City marks the launch of the 23rd Station of the network.
In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches have taken BIG 92.7 FM to several mini-metros including Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneswar, Guwahati, Jalandhar, Goa, Bhopal, Baroda, Rajkot, Kanpur and now Asansol at the end of which, the total count will be taken to 45.
With its Hot Adult Contemporary music positioning, covering favorite tracks from across era’s and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important programme offering of the Station is the ‘Acknowledgement of local Heroes in Society’. BIG 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.
Key shows are hosted by personalities like, Koushik, Rakesh & Pragya in Kolkata, Vrajesh Hirjee in Mumbai, Ayushmann in Delhi, Dayanand in Bangalore, Mamathi Chari in Chennai, Krish & Jhansi in Hyderabad and Sachin in Chandigarh. These celebrities interact with the listeners in the local language; as they share their emotions, on a daily basis, adding to the aspirational appeal of the station. In Asansol, Mithun, Arpan and Pritha will be entertaining the people of Asansol, and the adjoining areas of Bengal and Jharkhand which includes Durgapur, Kulti, Ranigunj, Burnpur, Barakar, and Dhanbad. The joyride will start early in the morning with BIG Asansol Express.
To ensure the highest aspirational appeal and connect with its listeners, BIG 92.7 FM has Abhishek Bachchan as the Brand Ambassador in East, North and West and super star Asin for Telegu and the Tamil markets and for the Kannada market – none other than Upendra.
In a recent survey conducted by Indica Research Consumer Insights Pvt. Ltd., Bangalore, Hyderabad and Chandigarh within few months of being launched in the city, were adjudged the No. 1 Station whereas Mumbai and Kolkata stations have been adjudged as No. 2 in their cities, as per the study on various criteria during the period of February – March 2007. Apart from the
cities surveyed, BIG 92.7 FM enjoys leadership in all other cities where the Network has brought in the new wave of private FM and offering wholesome entertainment to its audiences.
Commenting on the station’s entry into Asansol, Mr. Tarun Katial, Chief Operating Officer, BIG 92.7 FM, said “We have been receiving very encouraging responses from all the cities that we have launched in this far. We are very excited about launching in the city of Asansol and we want the tunes of BIG 92.7 FM to echo across the length and the breadth of the country. The programming mix of the Station has been put together after much research and understanding of our listeners requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Asansol. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station.”
With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.
With all its offerings put together, BIG 92.7 FM promises lesser clutter and richer reach by offering a super combination of wider coverage and better frequency.