BIG 92.7 FM has yet again proved its supremacy in the latest Radio Audience Measurement (RAM) findings. BIG FM has further consolidated its leadership position in Mumbai & Bangalore across all key parameters and has clearly proved to be the No. 1 choice of listeners. Both the stations now enjoy the highest Market Share according to the latest RAM for Week 40 to Week 42.
BIG 92.7 FM in Mumbai has the highest Market Share of 18% and is the No.1 station for 3 consecutive weeks in a row for the period 28th September to 18th October. Its also the fastest growing station witnessing highest growth in TSL (Time spent listening) & Cumes during this period .
Speaking on the occasion, Tarun Katial, COO, BIG 92.7 FM, said, “We are extremely excited with our success in Mumbai and Bangalore markets. Our listeners have rewarded our constant efforts to deliver great local connect through content & music innovations. Our unique local positioning based on the collective psyche of the city has clearly resonated with listeners, taking us to leadership. In Bangalore, we have been leaders for over 15 weeks now & in Mumbai, we are the No.1 for the last 3 weeks. We will continue to delight our listeners and strengthen our leadership position”.
BIG FM in Bangalore is an undisputed No.1 with a Market Share of 24% while the second highest being at only 19%. Its local positioning on Smart Kannadiga wit & humor has enabled it to stay on top for 18 consecutive weeks .
Over the past two years BIG 92.7 FM has successfully initiated ground breaking radio properties like Chipak Ke Jeeto (For Hyundai i10), Sing with Sonu Contest, Wagon R Smart Challenge, and many more. Along with these major events, the station also has been closely associated with local events and festivals like Navratri & Ganesh Chaturthi celebrations in Mumbai, Diwali across metros thus adding great value to listeners & clients alike .
BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.