BIG FM restructures top brass

BIG 92.7 FM has announced movements in its Southern & Western Regions. The new Cluster Head-Tamil Nadu will be P. B. Ramaswamy, who was the Station Manager-Chennai, While Arjun Singgh Baran has been elevated to Regional Director for Operations-West, Mr. Sudarshan Saha has stepped in as the new Station Head-Mumbai.

In his new role as the Cluster Head-Chennai, P. B. Ramaswamy will look after the entire functioning of BIG 92.7 FM Stations across Tamil Nadu. In addition to looking after the day-to-day functioning of Chennai Station he will also look after the Pondicherry Station along with the other Stations to be launched in TamilNadu post the 3rd phase of licensing. Ramaswamy has during his stint at BIG 92.7 FM as Station Head-Chennai, contributed towards re-defining the Station’s positioning as the only station in Chennai which celebrates ‘Pride of Tamilians’ through its wholesome programming and on ground offerings.

As Station Head-Mumbai, Arjun Singgh Baran was the man behind setting up of the Mumbai Station, a journey which he referred to as a ‘fantastic experience’. He has been instrumental in the successful launch and functioning of the Mumbai Station which has achieved great heights in just a little over a year of its launch. With a vision to succeed which comes with a skyrocketing career in media sales business, he will now be responsible for the overall functioning of the Western Region as Regional Director of Operations-West, BIG 92.7FM.This includes states of Maharashtra, MP, Gujarat & Goa

Mr. Sudarshan Saha, as the new Station Manager-Mumbai, will be looking after the entire on-air & on-ground offerings for the Mumbai Station. He joined BIG 92.7 FM as head content planning during the start-up & post-launch phase after which he handled the Marketing portfolio for the Western Region before being elevated to the position of Station Head-Mumbai. Sudarshan has helped the Mumbai Station launch many successful campaigns by effortlessly taking the Station to a No.1 position in cumulative reach as per the recent RAM data.

The new movements at BIG 92.7 FM reinforces the company’s HR – Talent Management Strategy to nurture talent within the organisation and provide internal growth opportunities.

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