BIG FM Chennai, is re-enforcing its positioning of ‘Tamilian’s Pride’ or Tamizhanin Perumai where the Station features a celebrity everyday on air. In the first phase of its offerings, the Station featured a celebrity every day on air, where his orher traits and achievements were discussed by fellow colleagues, family, friends and fans in general.
Interactivity saw a further surge with listener’s opinions being given further importance and the Station basically providing itself as a platform for listener self expression! The programming innovation has worked extremely well for the people of Chennai who can’t wait to get more.
In its endeavor to offer a wholesome entertainment mix to its listeners and take its positioning of ‘Tamilian Pride’ to the next level, the Station is now initiating phase II of its programming offerings, wherein specific attributes of Tamilians will be celebrated on air everyday and in every way!
“Tamil is a unifying factor for Chennaites because Chennai is essentially a city of Diaspora of Tamilians from various parts of TamilNadu and the creative expression of the same is Tamizhanin Perumai, which we at BIG 92.7 FM are celebrating through identifying various attributes of Tamilians. This programming innovation is coming from the feedback received from the listeners who want more of this. This format promises content with a “wow” factor. I.e. content you have never heard anywhere before” P. B. Ramaswamy, Station Head, BIG 92.7 FM, Chennai, said .
Tamizhanin Perumai as an on-air and on-ground initiative was launched on 15th January 2008. This offering from the Station has been made after much research, study and understanding of the requirements of the people of Chennai. The Station will live its brand-line ‘Kekkalam Pesalam Life Kondadalam’, thus positively impacting listener’s lives, through integration of the new concept into all its offerings.