Come July 1, 2008, the airwaves of Singapore will resonate to a new tune, the tune of Bollywood. As Singapore’s Radio Network MediaCorp, joins hands with India’s leading FM Network BIG 92.7 FM to offer the local populace, Singapore’s only Bollywood Radio Station aptly christened ‘BIG Bollywood 96.3 FM’.
“This partnership only strengthens BIG 92.7 FM’s endeavor to reach out to audiences the world over who are seeking Bollywood entertainment on Radio. We are extremely excited to join hands with Singapore’s most premier and popular Radio Network, MediaCorp. After the phenomenal response received from India, we are all geared to entertain people overseas. Our effort is to entertain the Indian diaspora, giving them the flavor of radio, back home. We also believe, with the increasing popularity of Bollywood movies across Asia and the world, there is an international audience who will also be interested in consuming our content ,” Tarun Katial, Chief Operating Officer, BIG 92.7 FM said .
The radio station will broadcast ‘live’ Bollywood entertainment everyday from 5:00pm to 8:00pm, which will include Bollywood Hits from the 2000’s onwards. The Station is targeted at Asians who love Bollywood and seek Bollywood entertainment. This collaboration between the two media powerhouses will cater to the entertainment requirements of not only the fast growing Indian expat community in Singapore, but also all Asians who enjoy Bollywood music and content.
The programming mix has been put together after much research, to offer an increasingly large base of Bollywood fans their daily dose of music and content. The wholesome entertainment mix has been put together, after much research of the local tastes and requirements to ensure ultimate listener pleasure.
FM 96.3, The International Channel, was launched in 1998 to cater to the special needs of the expatriate communities in Singapore, and currently carries a range of broadcast programmes in Japanese, German, French, and Korean.
The official signing ceremony between the two companies was held today at the Grand Hyatt, Singapore presided by Mr. Philip Koh, Managing Director of MediaCorp and Mr. Tarun Katial, Chief Operating Officer, BIG 92.7 FM. The afternoon, in addition to being completely hosted in complete Bollywood style had a huge surprise in store for audiences with India’s young legendary singer Sonu Niigaam, grace the occasion with his presence.
Says Philip Koh, Managing Director of MediaCorp Radio, “The addition of Hindi programming on FM96.3, we will further reinforce the station’s position as a station for the expatriate community. The Hindi expatriate community is possibly the fastest growing one in Singapore’s quest to attract foreign talent to our shores. We are honored to partner with BIG 92.7FM to reach out to this audience and play a part in helping them assimilate.”
BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country.