Kolkata : 92.7 BIG FM, the radio arm of Reliance Media World LTD has partnered with “I AM SHE”, the beauty pageant whose winner will represent India for Miss Universe 2010. Renowned Bollywood actress and Ex Miss Universe Sushmita Sen was in Hush Kobe, Kolkata for the press conference and preliminary selection of ” I AM SHE ” on Friday, March 26th, 2010 from 5 to 9 PM.
Incidentally Sushmita Sen’s Tantra Entertainment is the exclusive India franchisee by the Miss Universe Organization which conducts the pageant across 95 countries across the world every year through its global franchisees. 92.7 BIG FM went Live on Air from the venue with Sushmita Sen and RJ Sushmita. The station hosted a chain of on air contests and ten lucky winners got the chance to spend time and click pictures with none other than Sushmita Sen.
In a true filmy style Sushmita Sen enthralled the audience by her aura and made it a memorable fun filled evening for the lucky winners. About Reliance Media World Ltd. Reliance Media World Limited is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at a steady pace becoming one of India ‘s leading media businesses. RMWL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country.
92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities.
BIG Reach – a customized brand activation division, BIG Street – in the business of out of home media, BIG Events – specializes in event creation & management BIG Live – in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural – offers holistic solutions for clients’ rural marketing requirements and BIG Digital – an initiative in the digital space offering mobile and online solutions.