BIG FM notchs up second position in Mumbai : Week 5

Mumbai : 92.7 BIG FM the radio arm of Reliance Broadcast Network Limited tops the chart with 2nd position in the RAM Rating in Mumbai for week 5th for the year 2011. Owing to its entertaining and extensive researched programming 92.7 BIG FM is making its way to the top with a gain of 0.5 % in the market share beating its competitors.

With innovative programming and interactive content, 92.7 BIG FM brings radio listening to its best! RAM ratings for the 5th Week saw 92.7 BIG FM as the number two radio station with a market share of 13.4 per cent, while its last four weeks’ average market share was 12.5 percent when it comes to reaching its target audience in Mumbai.

Post the on-air launch announcements for the new shows, the listenership base saw a considerable rise, truly attributable to the new shows designed for the listeners 92.7 BIG FM is truly changing the radio listening experience with “Yaadon ka idiot box” and this is evident with the latest RAM ratings where 92.7 BIG FM has reached the second position in the RAM Rating charts in Mumbai. The show is already a huge hit among the masses. The fan following of the show spreads across the nation. This is the only show that got the maximum ears in its first episode and is still gaining popularity with each episode. Right from children to youth to older generation this show captivates the imagination of every listener.

Commenting on BIG FM climbing up the charts in the RAM ratings, Mr. Soumen G Choudhary – Business Head 92.7 BIG FM commented, “We have always believed in offering our listeners engaging and distinct content. Our programmes offer wholesome entertainment which caters to people at all age groups. The ratings are encouraging and our efforts have paid off. We will continue to reinvent ourselves and launch superlative programmes that will enable us to engage and excite our listeners time and again.”

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