Mumbai : 92.7 BIG FM Mumbai now becomes a favorite with teenagers and adults as it plays latest Bollywood chartbusters and all time favourite Bollywood numbers that make audiences enjoy and groove to the beats. Owing to this positioning, 92.7 BIG FM Mumbai clearly establishes the No.1 position amongst the 12 – 44 age group of male and female across all Mumbai SEC market as per RAM data dated for Week 13,2011.
With innovative programming and interactive on-air content, 92.7 BIG FM Mumbai rises to the No.1 position amongst the 12 – 44 age group of listeners with a market share of 15.8% as compared to its competitors. The station has successfully created a bench mark amongst its audience by providing them with the music of their choice.
Elated with the success of the radio station amongst its audiences, Mr Soumen Ghosh Choudhury. Business Head, 92.7 BIG FM commented, “We have always believed in offering our listeners engaging and distinct content and strive to delight our listeners through well researched and innovative programming. We will continue to reinvent ourselves and launch superlative programmes that will enable us to engage and excite our listeners time and again.”