BIG 92.7 FM and Nestle has announced the launch of ‘Nestle Milky Bar School Champs’ .The contest is slated to be started this month simultaneously in seven southern cities of India viz Hyderabad, Chennai, Bangalore, Trivandrum, Kochi, Madurai and Coimbatore. It will run in a total of 150 schools across the seven cities. The contest will include active games like 50 mts hurdles, 6 ft under net crawl and bench walk –judging the students’ activeness, enthusiasm and vigor. The contest winners will get a chance to co-host a show with BIG FM RJs in respective cities in addition to chocolate hampers and many more exciting prizes.
Commenting on the tie up, Nirupam Sonu, Vice President- Programming- BIG 92.7 FM, said, “Our brand philosophy is to not only entertain people but also make their lives and hence we are constantly engaging ourselves in activities that give us a chance to live up to our brand philosophy. Getting active means a healthier lifestyle and more energy to do things .Through ‘Nestle Milky Bar School Champs’ contest we desire to encourage kids to go out and play more often so that they lead a healthier and an active life. I am confident; kids are going to love this contest.”
BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.