BIG 92.7 FM has announced the launch of its Station in Allahabad. Reflecting the true essence of the ‘Vibe of the City’, the Station will offer listeners a platform for self expression. The launch of BIG 92.7 FM in the City marks the 5th station in Uttar Pradesh.
“We are excited to launch our Station in Allahabad and are looking forward to entertain the people of City of SANGAM. The programming mix of the Station has been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining Allahabad. We are confident the City will welcome us with open arms and will enjoy the programmes on our Station” Manav Shankar, Cluster Head – Uttar Pradesh(East), BIG 92.7 FM, said .
In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several mini metros across the country which will eventually take the total count to 45.
With its Hot Adult Contemporary music positioning, covering favorite tracks from across era’s and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important offering of the Station is that all the shows are interactive and the station encourages self expression. BIG 92.7 FM is the only station which celebrates “vibe of the city”.
In Allahabad, BIG RJ’s Prateek, Neeru, Arshi and Ranjana will be entertaining the City, and the adjoining areas. The joyride will start at 6am every morning with ‘Sehar’. This programme will be followed by ‘BIG Chai’ by RJ Prateek from 7.00 am to 10.00 am. 12.00 noon – 3.00 pm will be “Garam Masala”, a special three hour show for women, hosted by RJ Neeru. Between 3.00 pm – 7.00 pm it will be RJ Arshi who will entertain the City with his on-air show “Full 2 Matargasthi”. 7.00 pm – 10.00 pm will be ‘Direct Dil Se’ – a show by RJ Ranjana, followed by Yadeein by RJ Rahul from 10.00 pm to 11.00 am. With this wholesome entertainment mix, the Station is all set to keep the people of the City glued to BIG 92.7 FM.
With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.