BIG 92.7 FM has announced the latest edition to its kitty, with the launch of its Station in Thiruvananthapuram. The station will be a true reflection of the ‘Vibe of the City’, offering listeners a platform for self expression. The launch of BIG 92.7 FM in the City marks the 44th Station of the radio Network.
In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several mini metros across the country which will eventually take the total count to 45.
With its Hot Adult Contemporary music positioning, covering favorite tracks from across era’s and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important offering of the Station is that all the shows are interactive and the station encourages self expression. BIG 92.7 FM is the only station which celebrates “vibe of the city”.
In Thiruvananthapuram, BIG RJ’s Firoz, Indhu, Midhun and Nitha will be entertaining the city, and the adjoining areas. The joyride will start at 6 am with ‘Subharambham’. This spiritual programme will be followed by ‘‘BIG Morning’ by RJ Firoz from 7.00 am to 11.00 am. 11.00 am – 3.00 pm will be “Sindhooram” a special three hour show for women hosted by RJ Indhu. Between 3.00 pm – 7.00 pm it will be RJ Midhun who will entertain the city with his on-air show “Savarigirigiri” and 7.00 pm to 11.00 pm will be “non stop hits” hosted by RJ Nitha
“We are very excited about launching in the city of Thiruvananthapuram. The programming mix of the Station has been put together after much research and understanding of local requirements, and will be a true reflection of the ‘Vibe of the City’ at all times. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Thiruvananthapuram. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station.” Soumen Choudhury, CTO and South Head, BIG 92.7 FM, said .
With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.