BIG 92.7 FM on Wednesday announced the latest edition to its kitty, with the launch of its Station in Mangalore. After ruling the hearts of millions of listeners across length and breadth of the country, BIG 92.7 FM, an initiative from Adlabs Films Ltd., launched its Mangalore station in style with BIG RJs Sumesh and Raghvendra releasing 927 balloons on-air marking the official launch of the station.
The launch of BIG 92.7 FM in the City marks the launch of 39th Station of the Network in the country and the third station in Karnataka after Bangalore and Mysore. The launch of BIG FM in Mangalore will mark the entry of a new form of entertainment to the people of Mangalore. In the first phase of its launches, BIG 92.7 FM set up Stations in the cities of Delhi, Hyderabad, Chennai, Bangalore, Mumbai, Jammu, Srinagar and Aligarh. This phase of launches will take the Radio Station reach to several mini-metros, taking the total count of Stations to 45 and making it the BIGGEST Radio Network in the country.
With the endeavor to create high aspiration and excitement, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important programme offering of the Station is the “Acknowledgement of local Heroes in our Society”. BIG 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.
BIG 92.7 FM Mangalore will have extremely localized programming based on the needs of the city. In Mangalore, BIG RJ’s Sumesh and Raghvendra will be entertaining the city. To ensure the highest aspirational appeal and connect, with its listeners, BIG 92.7 FM has signed on none other than Bollywood Star Abhishek Bachchan for the Hindi belt, Asin for the Telugu and Tamil markets, and Upendra for the Kannada market. BIG 92.7 FM is already creating waves in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore, Mumbai and the cities of Jammu, Srinagar, Aligarh, Bareilly, Jhansi, Bikaner, Hissar and Chandigarh and is all set to entertain the city of Mangalore.
“We are very excited about launching in the city of Mangalore. Our radio ensures greater penetration and reach and with programmes like Suprabhata, BIG Kudla, Churmuri, Mangalore Bundi, Love Madi nodu we are sure to rule the entertainment space of the people. Our programmes have been put together after understanding of local requirements as it is our endeavor to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Mangalore.” Kamal Mohandas- Cluster-Head Karnataka & Kerala, BIG 92.7 FM said .
With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.