Big FM Launches 'Star Doctors'Campaign

BIG 92.7 FM and Dr. Reddy’s, have come together this ‘Doctor’s Day’ to felicitate the practitioners of the noblest profession in the world. BIG FM has joined hands with Dr. Reddy’s Labs to express their gratitude towards the Doctors and honour them for their selfless dedication to mankind.

“It is our constant endeavour to salute the contribution of the people to society and to acknowledge the selfless dedication of doctors to the lay man, this Doctor’s Day is no different. We have leveraged our 44 station network along with the support of our partners Dr. Reddy’s Laboratory to reach out to doctors across the country and recognize their undying spirit and will to work for society. The support received from listeners and the doctors alike has been phenomenal and we look forward to similar properties in the future too ,” Ashwin Padmanabhan ,Cluster Director- AP, BIG 92.7 FM said.

The campaign which started from June 28, had some great on-air content coupled with on-ground activities like – felicitation of ‘Star Doctors’ and surprise visits by RJ’s to some of the key hospitals and clinics in the cities wherein, doctors were showered with flowers, chocolates and other gratifications. RJs also visited the local medical colleges to interact with the junior doctors and medical students and played fun games with them.

In addition to the above BIG 92.7 FM listeners could call up the station and connect with their family physicians live ON-AIR and thank them and also dedicate a song of their choice for their doctors.

In addition to the great on-ground connect with the doctors, BIG 92.7 FM also offered some great on-air content for its listeners ranging from interviews with some of the ‘best doctors’ of the City in the breakfast and evening shows, listener interaction, interviews and much more, the shows were entertainment packed.

“National doctor’s day commemorates the birth anniversary of eminent physician Dr. BC Roy. On this day doctors across the country are celebrated for the irreplaceable role they play in our society. It gives us a chance to pay tribute and express our gratitude to the entire medical fraternity. We are excited to partner with Big FM in honoring the doctors who have made a difference in our lives”, said Ritha Chandrachud, Head – National Marketing, Dr. Reddy’s Laboratories.

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