Bangalore : BIG FM, in its continuing endeavor to celebrate and promote regional entertainment, this time is all set to rock South India’s biggest entertaining states, Andhra Pradesh and Karnataka with its new offering yet again.
After the mega success of ‘BIG Ugadi Music Awards’ in Hyderabad and ‘BIG Kannada Music Awards 2010’ in Bangalore, this time around just ahead of the festive season, 92.7 BIG FM announces ‘Kannada TV Biggies’ and ‘Telugu TV Biggies’, Kannada’s & Telugu’s first-ever television awards in the history of television entertainment.
An exclusive and unique annual televised property aligned with this festive season to celebrate some splendid work done in Telugu and Kannada small screen.
Starting this month, ‘Kannada TV Biggies’ & ‘Telugu TV Biggies’ will see a month-long extensive promotion through TV, Radio, Print, Outdoor, On-line, SMS, Microsite and Activations at Malls, RWA’s and other key touch points across Karnataka and Andhra Pradesh. The grand function during the festival time, in October 2010, will witness a gala awards night graced by personalities from the Telugu and Kannada entertainment industry.
Television in south is a huge industry and it telecasts thousands of programmes…..So much so there are more than 50 channels in Karnataka AP only. The small screen has produced numerous celebrities of their own kind some even attaining national fame. TV soaps are extremely popular with housewives as well as working women. Several small screen actors have made it big in film industry. Approximately more than 70% of all Andhra Pradesh and Karnataka households own a television.
The ‘TV Biggies’ in both the states will cover all aspects of television viz. celebration, felicitation and recognition of some of the biggest moments on TV across all channels.
Announcing this, Ramesh Bhaskar – Content & Communication – Head- South, 92.7 BIG FM said, “Small screen is no more small, it has gotten into ones daily life, last five years has seen a sea change in TV led entertainment, be it the latest movie available on TV within a week’s time or reality shows hosted by renowned film celebrities, television today offers you a vast sphere of diversified programming. TV growth story in south is no different; the superstars of films are hosting various TV shows realizing the potential small screen offers today. Inspired by the fact that there is so much happening all over in small screen and it needs recognition at one common platform, We at RBNL initiated the first-ever Kannada and Telugu ‘TV Biggies’ in south, an annual rewards and recognition platform to celebrate good work done in television across all channels in Karnataka & AP.
We are confident that ‘TV Biggies’ as an annual televised property with a 360 degree On-Air, On-Ground & On-Line promotion plan is an excellent offering for our client’s to reach out to their consumers and for our listeners to celebrate this festive season with their favorite TV stars” .