BIG 92.7 FM on Friday launched its Ranchi and Vizag stations.With Ranchi and Vizag stations the group has added 35 stations to its list.
BIG FM , in its first phase of launches, had set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several mini-metros including Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneswar, Guwahati, Jalandhar, Goa, Bhopal, Baroda, Rajkot, Kanpur and now Ranchi and Vizag at the end of which, the total count will be taken to 45.
To ensure the highest aspirational appeal and connect with its listeners, BIG 92.7 FM has Abhishek Bachchan as the Brand Ambassador in the hindi belt, Asin and Upendra are the brand ambassadors for Southern region.
In a recent survey conducted by Indica Research Consumer Insights Pvt. Ltd., Bangalore, Hyderabad and Chandigarh within few months of being launched in the city, were adjudged the No. 1 Station whereas Mumbai and Kolkata stations have been adjudged as No. 2 in their cities, as per the study on various criteria during the period of February – March 2007. Apart from the cities surveyed, BIG 92.7 FM enjoys leadership in all other cities where the Network has brought in the new wave of private FM and offering wholesome entertainment to its audiences.
“We are very excited about launching in the cities of Ranchi and Vizag. We are proud to be the first private radio station to launch in Jharkhand . The programming mix of the Station in Ranchi with programmes like BIG Chai, Ye Meri Life Hai, Pyar Pange etc, and Raat Chandni Main Aur Kaun have been put together after much research and understanding of local requirements . In Vizag too with programmes like BIG Luck, Voice of Vizag, Andhra Soda buddi, Tollywood Tamasha, Style, Serial Killer,Lunchkosthava, Sye ante Sye and Sagar Kinare, we are sure to rule the entertainment space of the people. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the cities of Ranchi and Vizag. We are sure the cities will welcome us with open arms and will enjoy the programmes on our Station.” Soumen Ghosh Choudhury, Regional Head East and South, BIG 92.7 FM, said.