Big FM has announced ‘Pledge your eyes this Diwali’ Initiative . During this festival of lights, BIG 92.7 FM is offering a bouquet of surprises specially gift-wrapped for its listeners which includes winning BIG Bonus – both in cash and gifts every day during this Diwali.
Apart from giving away cash and gifts on-air, the station initiated a social campaign where every listener got the opportunity to bring light into someone’s life during this festive season.
In association with Lion’s International Eye Hospital, the station organised a camp for its employees and listeners to pledge their eyesight. Every listener who came forward to pledge their sight was given a certificate and a hand painted Diya. The camp was held on 24th October between 3.30 – 5.30pm at BIG FM Office, Koramangala, Bangalore.
Speaking on the occasion, Sunil Kumaran, Cluster Head, BIG 92.7 FM, Karnataka & Kerala said “The festival season is all about fun, shopping and gifts! During this time, we wanted to make a conscious contribution towards the society by pledging our sight. Hence what better way to celebrate Diwali than by lighting up someone’s life!!”