Based on the 4 pillars of its value proposition – impact, insight, reach and innovation, the campaign is designed to communicate how BIG FM delivers optimally to marketers’ plans.
The 6 week campaign which kicked off in the last week of November will reach out to its TG across the mediums of radio, print, ambient and digital platforms.
Ensuring it reaches a relevant audience base, the key team is undertaking extensive road shows across markets, coupled with excellent surround to the campaign, through the use of radio spots, print communication, agency intra-site captures, ambient marketing at agency offices that range standees, wall strips, picture frames and scrollers and more. The campaign also sees the effective use of mobile apps, in-flight media, in lift branding, merchandising and more.
92.7 BIG FM has taken giant strides in establishing a position of leadership in over 30 cities including the top metros of Delhi, Bangalore, Mumbai, Kolkata etc. Share of listenership has grown consistently across all these markets firmly establishing 92.7 BIG FM as preferred station across the nation.
With over 4.3 crore listeners tuning in to 92.7BIG FM across 45 cities, 1200+ towns and 50,000 villages; bagging 7 New York Festival Awards, 9 Golden Mikes, 3 Emvies, 9 India Radio Forum Awards, this 7 year old radio network has fortified its position as a leader in the category, delivering to brands an exceptional experience.
Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “Plan smart, plan BIG is part of our endeavour to assist our business partners in making well informed decisions so they get optimal returns for each buck they spend with us. We pride ourselves on our campaigns which deliver the best impact and reach, through excellent insight mapping and innovations. Through this campaign we look forward to strengthening our collaborations with our long standing partners and look forward to having newer marketers ride the airwaves with us.”