Big FM launches new show to explore celebrities

Madhurima-Nigam.Mumbai: 92.7 BIG FM is all set to reset the time machine and swaddle you into a joyous ride back in time. With RJ Madhurima as the sutradhaar, tour into the evergreen lives of legendary Indian Film Industry personalities as 92.7 BIG FM presents – ‘Kucch panne Zindagi ke’ starting 6th October, every Sunday at 7pm, across 35 stations in the Hindi speaking belt.

With a promise to present to audiences a show which offers never heard before trivia, true life’s stories, revelation of never heard before details about their lives,  ‘Kucch panne Zindagi ke’ is one show which will give listeners …  ‘celebrity ki kahaani, inki zubani’. As singer Sonu Nigam’s wife turns RJ with Kuchh Panne Zindagi Ke, she will be featured in conversation with popular celebrities of the Golden era, the likes of Javed Akhtar, Maushmi Chatterjee, Bappi Lehri, Rakesh Roshan to meet a few. Listeners can enjoy harmonious melodies featuring the celebrities on the show, as they enjoy anecdotes from the lives of the most celebrated stars of yesteryears.

Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “Kuchh Panne Zindagi Ke is yet another industry first from 92.7 BIG FM, that promises to offer listeners exclusive access into the lives of celebrities, as they share in first person, the stories of their lives. RJ Madhurima with her wealth of knowledge, and relationships with the evergreen era, delivers a seamless and relaxed talk show which makes it unique. Peppered with just the right doses of music, the show promises to break the clutter and give listeners a superb wrap to the weekend.”

Speaking on turning RJ with 92.7 BIG FM, RJ Madhurima said, “Radio, they say is the theatre of the mind! Through my show, I want to take listeners back into the Golden era where they hear real life’s stories directly from the celebrities. The conversations are kept very real and the flow simple to ensure both my guests as well as the listeners have a wonderful time on the show along with me.”

A slew of marketing activities have been aligned to promote the show across various media platforms  to ensure maximum reach.

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