BIG 92.7 FM has announced the latest edition to its kitty, with the launch of its Station in Jamshedpur. The launch of BIG 92.7 FM in the City marks the launch of the 39th Station of the network.
In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several mini-metros including Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneswar, Guwahati, Jalandhar, Goa, Bhopal, Baroda, Rajkot, Kanpur ,Ranchi and now in Jamshedpur at the end of which, the total count will be taken to 45.
“We are very excited about launching in the city of Jamshedpur. We are the first private radio station in the region to do so. The programming mix of the Station with programmes like BIG Chai,Hello Zindagi,Jeo Jamshedpur ,and Sun Zara have been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Jamshedpur. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station.” Soumen Ghosh Choudhury, Regional Head East, BIG 92.7 FM, said.
With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.