Kanpur: BIG FM is now on the quest to handpick the best and the funniest from Uttar Pradesh! India’s largest FM network 92.7 BIG FM and Hajmola present a campaign to honour stand-up comedy talent across UP with a property titled Hajmola Chatpata No.1.
The rollicking journey begins this September when 92.7 BIG FM along with Hajmola will scout across 80 towns in Uttar Pradesh to handpick the best who can tickle your funny bone. Starting 27th September, the audition booths will travel across cities like Allahabad, Meerut, Muzaffarnagar and Bareilly registering people and showcasing their best in comedy. Going by the success of previous on ground initiatives hosted like Close-up Antakshari, BIG Disha , participants are expected to throng the booths. A stringent scanning process will be followed, to select the top 10 finalists who will compete at the grand finale in Kanpur in November.
This month long campaign will be supported by RJs from 92.7 BIG FM’s radio stations across Uttar Pradesh which include Agra, Aligarh, Bareilly, Jhansi, Kanpur and Allahabad stations. The finale will witness comedians from Bollywood as judges who will help select the one to be crowned Hajmola Chatpata Number 1. The winner also has a Golden chance to meet Bollywood Superstar Ajay Devgn.
Commenting on the initiative, Vineet Mittal, Business Head, BIG LIVE said, “With Hajmola Chatpata No 1, we remain committed to providing entertainment to our listeners, along with offering them with a platform to showcase talent. Some of the most brilliant talent comes from our emerging markets and we are happy to partner with Hajmola on this initiative. This initiative guarantees a whole lot of laughs to audiences, along with offering marketers an excellent property to reach relevant audiences in the region.”
Speaking about the initiative, Ajay Singh Parihar, Category Head Digestives, Dabur India said, “Hajmola, a tasty, fun-filled confectionery brand, is available in interesting formats like tablets and candies. A tasty mix of traditional Indian culinary herbs, spices and edible salts, Hajmola is the leading player in the branded digestive tablets market in India and comes in five variants – Regular, Imli, Pudina and Nimbu & Anardana. It has a continuous presence among top brands in Brand Equity Survey. Brand is widely distributed in 18 Lac outlets as per AC Nielson Survey. Hajmola’s huge success can be gauged by the fact that over 2.5 cr. Hajmola tablets are consumed in India daily.
Hajmola over the years have been endorsed by stars from various fields like Mr Amitabh Bachhan & Mr Kapil Dev. Last year the brand roped in Mr Ajay Devgn as their new Brand Ambassador. “Hajmola and Ajay Devgn have a lot in common; both are hugely popular among both young and old, and have delighted their consumers for several years.
This year the brand has tasted success in its latest launch of Anardana Variant with a successful campaign with Mr Ajay Devgn. As we all know that Hajmola has an unique Irrestible Chatpata taste hence Hajmola Chatpata No. 1 to scout for the most Chatpata Talent of Uttar Pradesh along with 92.7 BIG FM.”
The campaign will see a multi-media campaign across radio, print, onground and digital.