Big FM launches campaign promoting the use of bicycles

92.7 BIG FM and AVON Cycles host Greenathon,
Reach 45 cities across India

 Once a week cycling to work to stay healthy and fit
 A month long campaign promoting the use of bicycles over other vehicles as being environment friendly
 Take a pledge to cycle to work at least once in a week
Cycle is a poor man’s transport, hobby of rich man and medical activity for the old. In most of the cases, a child life starts with a cycle, two wheeled & tri – wheeled irrespective of his/her status of being from a rich, middle or poor family , hence, it may be mentioned that the cycling activity starts in the beginning of childhood and it becomes a sport at 10-12 years of age.

Kolkata: India’s largest private radio FM network 92.7 BIG FM and AVON Cycles are all set to attempt the biggest ever Greenathon: Avon Big Greenathon . The Greenathon will engage the citizens of India to one unique pledge to cycle to work at least once in a week. The Radio Station – BIG FM has crafted Avon Big Greenathon for all its 45 stations throughout the country. At Kolkata, the Avon Big Greenathon is all set to happen on 16th of December. RJ Koushik will lead the Avon Big Greenathon along with prominent personalities of the city.

The initiative has been crafted for a better and greener tomorrow. The Avon Big Greenathon will be flagged off on Thursday. Soon after the Avon Big Greenathon , one lucky listener would be selected and would stand to win an Avon Jockey bicycle! – autographed by RJ Koushik.

As the Avon Big Greenathon starts, RJ Koushik has promised his listeners that once a week he will cycle to work. Through the activity promotion the BIG FM team will encourage the residents to use their bicycle at least once a week. The RJ’s will motivate the listeners to support the cause by sending support messages and by adopting the habit of cycling. BIG FM has already started the promotion of the activity and is using various platforms to promote the same.

The activity is special in many ways, it targets to involve the people of the city in the activity that tries to help preserve the environment, now by doing so the citizens would get double benefits, the city would become a better place to live and the people can live longer to enjoy the same. Although there are many ways to contribute to the environment but the act of cycling once a week is the easiest, free and with this habit any one can contribute.

While going to office, shopping, school or to visit a friend if instead of starting up the car or motorcycle, we decide to use our cycle the same would not only be free but would help reward us with great health and environment. BIG FM has always tried to reach out to the common man and engage them to give them an enriching experience, through this activity BIG FM is just trying to do the same. BIG has partnered with the leading cycle manufacturer of the country – Avon Cycles for this activity and is trying to reach out to the citizens of the country and to make a positive difference to the lives of every Indian.

Speaking about Avon Big Greenathon, Sridatri Banerjee, Radio Operatios Head – East, 92.7 BIG FM, said, “We at BIG FM are always trying to reach out to the people of the city and in this process we try to positively impact the lives of every listener, the idea of Greenathon came from our listeners, I am proud of RJ Koushik that he took the initiative of starting this activity and now full team of BIG FM is supporting him to bring the change. The idea is to bring a small change in the way we all live and if each one of us contributes then the results would really be exceptional. Avon Big Greenathon is being organized to contribute to the well-being of the environment and the respiratory health of people, but also we can greatly increase our overall physical health. Avon Big Greenathon will give a chance to contribute for greener future. The morning RJ will be an important pillar of Greenathon, the RJ will engage the citizens by making a promise to cycle to work at least once in a week and he would start using his cycle on 16th December and would ask the listeners to join him in this act called Avon Big Greenathon . By sending in support SMS’s or join the RJ on the day of the Greenathon, the listeners would stand a chance to win a high end Avon Jockey bicycle from Avon. Avon Big Greenathon is our next project to touch the tagline Shono Shonao, Life Jomao!”

Speaking about the joint initiative, Onkar Singh Pahwa, Managing Director, Avon Cycles said, “Avon Big greenathon will prove to be our first step towards promoting cycling on such a large scale. Now people across the country will cycle for a cause and we hope that every concerned citizen of our country will come out and cycle their way to change not only perceptions but the future. This event will promote the idea of going green through cycling. As we know cycling is the best way to exercise and to go places without polluting the environment. With this initiative we also hope and look forward to more bicycle riders commuting on city roads soon. We hope that this starts a revolution for a better and a greener tomorrow. I would also like to thank Big FM for their support and our Advertising Agency Crayons Advertising for the wonderful conceptualization of the event.”

Leave a Reply