BIG FM launches 'BIG Indian League' campaign'

Mumbai: 92.7 BIG FM, as it vows to create an overwhelming experience
for cricket fans across the country with the explosive property – BIG
Indian League. This unique, interesting and innovative campaign brings a
golden opportunity to listeners across its 45 station network, to not
only relive their passion for cricket on radio by supporting their
favorite teams, but also a chance to win a grand cash prize of Rs 1 lac
and tickets to the IPL finale.




BIG FM has already partnered exclusively with two leading IPL teams
Deccan Chargers and Kings XI Punjab promising listeners exclusive and
interesting entertainment updates on these teams. Beginning 4th April,
listeners stand to enjoy exclusive and the best possible IPL
entertainment on radio.




92.7 BIG FM will give T20 on radio a new exciting twist built around the
game, wherein listeners have to conclude the answer by putting forth a
maximum of 20 questions to the RJ. The game will have 4 listeners
representing one of the teams playing in the IPL that respective day
with BIG FM RJ. The person who guesses the right answer using the lowest
number of questions wins cricket goodies and also gets a chance to win
the grand prize of Rs 1 lakh.




In addition to this, 92.7 BIG FM will recreate the magic of IPL with the
BIG INDIAN LEAGUE championship in metros including Mumbai, Hyderabad,
Kolkata, Bangalore, Delhi and Chennai. The cities will witness a mall
activity to shortlist top 8 teams of the city. These 8 local teams will
then fight for the title of BIG India league Champion for the city. In
Hyderabad and Chandigarh, the winning team will get to play a real match
with the respective city IPL teams. 92.7 BIG FM will also include live
updates and insights of the cricket including toss and scores updates
and players’ performance for all the matches.




Leading cricket expert Aakash Chopra will share the insights on the
matches being played and give out player trivia while leading comic
Surendra Sharma will add effervescence to the cricket fever with his
witty one liners.


The initiative will be promoted aggressively across mediums and all the
updates will have their digital foot print across social media platforms
of BIG FM.




This property offers a an exciting and extensive platform to all the
marketers who are keen to showcase their brands around this cricket
season and ride on its multi-media promotions and massive scale of BIG
FM.




Commenting on this initiative, Company Spokesperson said “In our
country, cricket is the national passion and as a brand that celebrates
people’s passions, 92.7 BIG FM is going all out to entertain listeners
during this cricket season like never before on air, on-ground and
digitally. We are committed to delivering highly engaging
cricket-listening experience on radio with innovations in programming
and marketing. Our scale and ability to drive quality content during
this season is sure to make it deliver huge value for consumers and
customers alike.”

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