Kanpur :In its endeavor to provide wholesome entertainment with a cause, the radio arm of Reliance Media World Ltd, 92.7 BIG FM, India’s No.1 FM Station, Kanpur has launched a campaign ‘BIG Rahat’. This unique campaign is designed to combat the rising temperature this summer. It is aimed at reaching people out in hot summer with a ‘message’ – Beat the heat. This ‘BIG Rahat’ will provide relief to people by serving them withrefreshing drinks like Jaljeera, juice and energy drinks. BIG RJ’s will cover a detailed out map which covers the entire city, with the help of the local government bodies and NGOs.
Mayor, Ravindra Patni inaugurated the campaign and appreciated the initiative of social responsibility taken up by 92.7 BIG FM. Through this campaign station will reach out to local populace in large numbers especially the needy people. BIG RJs Peeyush, Deepali and Purab will reach out to the masses having drinks at 92.7 BIG FM’s booth and would also host the live show from the venue. Everyday station will cover two high footfall areas. The plan is to cover the city in 10 days and provide relief to people by serving drinks.
Speaking on the occasion, Mr. Jagmeet Singh Bahri, Cluster Head, 92.7 BIG FM – U.P. said “The anvil of summer heightens the water scarcity issue in the city and while everyone merely talks about it, we are going on-ground and giving relief to people from scorching heat. The campaign ‘BIG Rahat’ aims at lessening the gravity this summer and giving chance to those out in sun to beat the heat with 92.7 BIG FM. We are confident that the city will welcome this ‘Life Banao’ initiative from BIG 92.7 FM.”