Hyderabad: Continuing its partnership for the fourth consecutive season of Indian Premier League, 92.7 BIG FM Hyderabad has been appointed as the official radio partners for Deccan Chargers. To ensure BIG FM listeners get to be part of all the action happening, BIG FM in association with TVS Tyres and State Bank of Hyderabad has chalked out a unique wholesome programming mix both on-air and on-ground. A strong emotional campaign aptly christened as “Mana Chargers, Mana Radio” is planned which connects each and every Hyderabadi to support their chargers and get all the experience of meeting their star players, win merchandise, match tickets and action-packed interesting content only on their radio and that’s 92.7 BIG FM.
The breakfast show hosted by RJ Shekar is all set to offer a thrilling show wherein, each listener will get three balls to play with Shekar, the winner who scores ten runs will get exclusive Deccan Chargers merchandise and opportunity to meet and greet the players of Deccan Chargers. A one-of-its-kind hunt is initiated in colleges to look out for a “Cheer squad”, a 12 member squad comprising of enthusiastic youths who will stand chance to watch all DC matches played in Hyderabad for free, the squad will get merchandise, get to interact with players and many more exciting goodies, all of this just at the cost of supporting their team. As part of the on-ground activation, a specially fabricated canter will have a BIG wish card taking messages of the people on the streets, the message card will be sent to the DC players.
To create further awareness about the games played, an innovative ‘BIG Chargers Telugu Class’ is planned with foreign DC players who will visit studios & interact with localities. Listeners will get a chance to call in and teach them 3 Telugu words of their choice, the one to remember most words at the end of the hour is the winner and this is sure to create some great aural entertainment for listeners. There will also be other fun stuff like sledging in the local language, “Cheer the chargers” slogan contest – A day before the match listeners will be asked to write slogans in the most creative manner, the best slogan writers will win free tickets to the next day’s match.
Commenting on the association, Ramesh Bhaskar, 92.7 BIG FM- Radio Operations Head- South said, “We are extremely delighted to partner with Deccan Chargers consecutively for the fourth year, as a brand we have always been paramount and unique in offering the best on-air and on-ground campaign around cricketainment. IPL is an extremely fast forward format with lot of actions happening in and out of the field and our association with Deccan Chargers ensures the right mix of entertainment to our listeners as they seek information which ranges from match updates to merchandise to players information to the dressing room gossip and much more.