BIG 92.7 FM, India’s No.1 FM Network has joined hands with none other than Asian FM the largest and only Station of its kind in the United States, dedicated to serving and promoting the South Asian community. As part of the alliance, BIG 92.7 FM will syndicate content to Asian FM which will be in the form of non-music content. The content will be heard across major cities of the US and will begin to be aired from September 1, 2007.
Radio had been the main source of entertainment for most NRI’s before they migrated to the US. Over the past decade, Indian TV has found a place in the NRI households, however, radio, which was a trustworthy and proved medium for the South Asian community, took a long time to find its foothold. With Asian FM’s launch, that void was filled with a mix of news, discussions on local and national issues and contemporary and classical programs. The coming together of the ‘Titans’ will bring Asian FM closer to the pulse of India.
As part of the agreement, BIG 92.7 FM will give Asian FM non-music content. The content will be largely in Hinglish.
The content will be spread across the week covering the pegs of devotional, humor, romance, television, Bollywood, health and of course the Top 30 countdown. With the Asian FM programs are designed to cater to all sections of the community in English and Hindi
Speaking on the alliance, Mr. Jayyant Bhokare, Vice President, Business Development, BIG 92.7 FM said, “This tie up marks the foray of BIG 92.7 FM in the international arena and we are extremely excited to join hands with one of US’ most unique and popular Radio Station’s, Asian FM. After the phenomenal response received from India, we are all geared to entertain people overseas. Our effort is to entertain the Indian diaspora, giving them the flavor of radio, back home. We are confident that our innovative program offerings centered on the pegs of devotion, humor, love, Bollywood, television etc. will be very well received.”
Speaking on the occasion, Mr. Deepak Viswanath, Vice President of Asian FM said, “When on the lookout for partners in India, we found philosophical synergies with BIG 92.7 FM, leading to a comfortable working relationship between the two companies. As Asian FM expands its audience base, we believe that the Big Fm Content will fit well within our existing program line up. I am sure that some of our listeners, which have not been to India for a while, will definitely find the content very progressive with cutting edge humour.”
Anand Velayudhan, Chief Liasion Officer – India, ITV Inc said “This is a huge opportunity for Indians in America to get hold of latest in the world of Indian entertainment. Nothing is more important for the NRI in US than a daily dose of India. This is a big opportunity for listeners and even bigger for Indian brands to reach NRI listeners