Big FM forays into out-of-home advertising

Big FM on Monday launched ‘Big Street’, OOH division which will be headed by VP business development Jayyant Bhokare. By launching OOH division , BIG FM has forayed into advertising industry .

Big Street will offer wide range of advertising options like billboards, street furniture along with a host of other options as part of its portfolio offerings to clients.

The new division , according to BIG FM sources, has acquired the advertising rights for displays at stations in the Delhi Metro Rail Corporation.

“We want to offer our clients a 360 degree approach, and this is a move in that direction. Worldwide, radio and outdoor have great synergies to offer efficient advertising solutions and being one of the organised players in the business, we are confident that this will bring more professionalism and transparency in the category. ” Big FM COO Tarun Katial said.

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