BIG FM eying Diwali festival to engage consumers

New Delhi: 92.7 BIG FM, India’s largest radio network has a treat in store for its listeners during the Diwali festival. The spike this year is called ‘BIG Item Bomb’- radio’s biggest game show ever, which will engage audiences like never before.

The main objective of this show will be to get as many people to win. In this on air game listeners will be asked an extremely simple question, which if answered correctly will get them a chance to spin a roulette wheel, on air and win fabulous prizes! This Diwali Roulette wheel will spin across 30 markets and engage mind numbing 1cr+ consumers over 6 weeks through on-air and on-ground activities. This game format is designed keeping in mind the customer gratification element. This innovative campaign serves as the biggest platform for brands to leverage. Don’t miss this opportunity to connect with the largest mass of audiences across 30 markets.

The on-ground activities will cover RWA’s, schools and colleges where people will get to spin the wheel in person. To make it more exciting there is also a digital element to it, an application that allows people to test their minds, then spin the wheel and win. So here is a chance to connect with the largest mass of audiences across 30 markets.

Commenting on this campaign Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM says, “It has always been our endeavor to offer audiences highly engaging entertainment and with our Diwali special property we promise to deliver that and more. With a reach across 30 markets and a well tailored offering that is designed to get one hooked and addicted, this property will allow listeners an excellent opportunity to win goodies this Diwali, while advertisers will find an appropriate platform to connect with Diwali revelers across the country.”

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