BIG FM emerges as the fastest growing radio station in Delhi

New Delhi: Reliance Broadcast Network’s – 92.7 BIG FM has emerged as the fastest growing radio station in Delhi. 92.7 BIG FM has shown an incredible high growth rate of 35% in listenership as compared to competition over the last 3 months (Source: RAM Week 51 2011 –Week 12 2012, All People 12+).

Delhi has always been a tough market to crack for FM stations as it takes a lot to differentiate & become a preferred station, given that it is cluttered with a large no. of players. From a listener perspective, most stations play similar content and its extremely challenging to get noticed for something specific & more importantly deliver on-air consistently. 92.7 BIG FM has been a station which has its ear to the ground and understands the needs of its listeners. This feature has always stood the station in good stead and hence it undertook an extensive audience preference mapping.

Keeping in mind the average profile of the radio listener in Delhi pegged at a 35+ M/F, 92.7 BIG FM has challenged the status quo & decided to super serve these audiences with all time hit music, that led to its positioning ‘HIT THHE HIT RAHENGE’. Led by its mid morning time band ‘Mohabbatein’, which is the No.1 show in its time band, the station instantly struck cord with the Delhites & made it the most preferred destination to listen to all time favorite music throughout the day The true success of 92.7 BIG FM can be gauged by the whopping 63 Lakh Delhiites who tune in to the FM channel week after week to listen to all the innovative content being rolled out.

(Source: RAM Week 51 2011 –Week 12 2012, All People 12+)

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