Big FM Delhi launches new time band 'Mohabattein'

New
Delhi: 92.7 Big FM has launched a brand new time band with fresh
content and format called “Mohabattein” to provide the best-ever
romantic experience with the unparalled legends of Hindi film music:
Lata Mangeshkar, Mohd. Rafi and Kishore Kumar. The new time band which
goes on-air from 11 am to 5 pm, Monday to Saturday. Is a focused attempt
by 92.7 Big FM, to break through the clutter of other radio stations
in Delhi.

Mohabattein the brand new time band from 92.7 BIG FM Delhi elevates the
radio listening experience by making its product mature, evolved and
yet contemporary, with gems from the incomparable treasures of Lata,
Rafi and Kishore. The new time band promises to dovetail the most
favored emotion amongst Delhites: love with what the city has always
chosen over others: great music from the masters… In an attempt to
marry love with fantastic music , Mohabattein will showcase the various
aspects of love that engages a matured Delhite and gives them a chance
to relive, experience and enjoy it with Lata Mangeshkar who shall
enthrall Delhi from from 11 am-1 pm, Mohd Rafi from 1-3 pm and Kishore
from 3 – 5 pm..

Mohabattein shall be hosted by two women RJs who are domain experts in
the music that the time band promises to showcase. RJ Pallavi , the new
voice on Mohabattein hosts the time band from 11 am to 3 pm and has the
great ability to talk to a Delhite and make him or her relive her past
emotional tug with love. Carrying forward the baton is RJ Alia, who
shall take the love experience forward from 3 – 5 pm and play Delhi what
is loves the most:: the love ballads from the stable of the inimitable
Kishore Kumar!.

Commenting on the introduction of this time-band, Sudha Sadhanand, Radio
Operations Head, 92.7 BIG FM Delhi, says, “92.7Big FM strives to
deliver a unique listening experience at all times. We feel that Delhi
has a great constituency of matured and credible listeners who now
demand that radio listening be a credible medium. Also Delhi has an age
old relationship with great music and what better way to serve Delhi
than with our heart! We are sure that the three legends: Lata, Rafi and
Kishore will reach out to every Delhite.

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