BIG FM Delhi launches “Varmaala Maal” campaign

92.7 BIG FM Delhi makes your wedding special;
by giving the newlyweds “Shaadi ka BIG Shagun”
~ 92.7 on weddings ~

New Delhi: In the midst of the ongoing wedding season, 92.7 BIG FM Delhi is all set to make the occasion special not only for the newlyweds, but also for their family & friends. 92.7 BIG FM launches a special campaign Var-maala Maal this wedding season, in which the team along with the RJ will surprise Bride and Groom at their wedding venue and gift a BIG Shagun.

The BIG Shagun will include honeymoon package, stay at a Five Star Hotel with pick n drop facility in a luxury car, makeovers, beauty vouchers, shopping vouchers, sweet boxes and many more.

To make the wedding more special, one needs to just register via SMS and they will get a call from 92.7 BIG FM where in the listener will take the call by saying “I love BIG FM”. The radio station will also play tagged shaadi songs for the couple.

The station will also divulge secrets of successful Bollywood marriages, and will organize sessions where couples can gain tips on beauty, health, loans etc. What’s more, celebrities will be personally wishing the newlywed couples. RJs of 92.7 BIG FM will also help brides and grooms to buy their best wedding gifts like gold, jewellery, trousseau, cards, gifts etc.

Besides this, to popularize this campaign, 92.7 BIG FM is also branding activity at DMRC, cinema lobbies and on buses.

Speaking about the Varmaala Maal campaign, Mr. Soumen. G. Choudhury, Business Head, 92.7 BIG FM said, “Weddings are an extravagant affair in India and of course Delhi, which is known for their beautiful and elaborate weddings. Radio being a personal, one on one medium, we are already very close to our audiences and through this campaign we are only getting closer into their lives. Our jocks being part of their special moments will surely make it memorable for them while ensuring listeners are given an exciting access into the lives of the couple. We stick to our endeavor of positively impacting listeners lives through our clutter breaking and innovative offerings.”

Leave a Reply