New Delhi:Big FM Delhi, the nation’s leading radio network, has clinched the No. 1 spot in the capital with a cumulative audience rating of 7582 showing an incredible rise in listenership base compared to its competitor channels in the market.
This achievement has come in close on the heels of the launch of ‘Suhaana Safar with Annu Kapoor’, a new radio show highlighting the retro period which rated as the top show of the week with TSL of 1.54, beating all competing private radio stations in the city.
Radio Station CUME (‘000s)
92.7 BIG FM Delhi 7582
Fever FM 104 Delhi 7520
Radio Mirchi 98.3 Delhi 7466
Red FM 93.5 Delhi 6694
Radio City 91.1 Delhi 6165
AIR FM 2 – Gold 106.4 Delhi 5925
Oye! 104.8 FM Delhi 5577
(Source: RAM, WK 27’13, CUME, Mon- Sun, 12am-12am, All People 12+).[/stextbox]
Of its 45 stations across the country, 92.7 BIG FM Delhi is one of the leading markets with the largest audience base and the toughest one to maintain listenership stability. The station has over the years experimented with distinctive content, innovative promotions and interesting programming thereby breaking the monotony in an intensely competitive market. Understanding that the average profile for Delhites is pegged at a 35+ M/F, 92.7 BIG FM Delhi changed its brand positioning and status quo to serve the music interest of the audiences by playing evergreen retro classics that led to its positioning ‘Hit They Hit Rahenge ’.
In addition to this, the backend research by the station along with consumer’s insights received from street level marketing, consumer home visits and listener interactions is what allows the station to emerge as the top network in Delhi.
Commenting on the success Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “We conceptualize our programs and concepts to keep our audiences interested and intrigued all the time. We are delighted to be crowned as the No.1 Radio Station in Delhi and extend our gratitude to our loyal listeners who have contributed to our success story. Being the leading radio network in the city further fortifies our position and offerings enabling us to provide an extensive platform to our advertisers to increase their consumer base and visibility in the market.”