92.7 BIG FM maintained a lead over its nearest rival in all the quarters under the survey. This reconfirms 92.7 BIG FM as India’s most listened to FM radio station. With 45 stations covering 1200+ towns and 50,000+ villages, 92.7 BIG FM currently caters to almost 43 million Indian listeners.
The emerging markets story indicates tremendous growth: Over 50% of India’s population lives in the greater Hindi belt comprising of Uttar Pradesh, Madhya Pradesh, Jharkhand, Rajasthan, Haryana, Punjab, Delhi etc. The population in this region has seen double digit growth in per capita income over last year and the expected to progress on similar lines for the region in the near future. With such a burgeoning economy, it is time for the advertising push for brands as 92.7 BIG FM’s reach into the deepest areas makes it an outstanding vehicle to reach consumers even in the remotest pockets of these markets.
92.7 BIG FM owes its success its distinctive content, innovative promotions and inventive programming, keeping its audience glued to the radio. The key to success in Radio lies in the locally relevant content – the mantra which 92.7 BIG FM has followed since launch and which has resulted in growth for the radio station.
While audience ownership is its biggest reward, 92.7 BIG FM has also been honoured with both national and international recognitions by the radio fraternity viz., Maximum Awards at the prestigious New York Festival, two years in a row; awarded the Radio Broadcaster of the Year at the Golden Mikes Award 2011 and 2012 and eight awards at the Indian Radio Forum 2012, amongst others.
Commenting on the IRS study, Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “At 92.7 BIG FM when we say the ‘customer is king’ we mean it. Our programming is geared towards keeping our audience intrigued, interested and inspired. Being at the top for the second consecutive quarter means a lot to us and we thank our audiences for coming back to us for their daily dose of interactions. We have built a robust platform that not only entertains audiences, but also provides advertisers the best possible option to reach out to their relevant target audiences.”
Source: IRS 2012 Q3 Q2
BIG FM (92.7) 13472 13531
Radio Mirchi (98.3) 12109 12188
Red FM (93.5) 9843 9943
Radio City (91.1) 6453 6552
Radio Mantra (91.9) 3829 3998
(Markets: UP, MP, Rajasthan, Jharkhand, Haryana, Himachal Pradesh, Punjab, Delhi, Chandigarh, Jammu & Kashmir, Assam, Orissa, Goa.)