Chandigarh: 92.7 BIG FM in its continuing endeavor to celebrate and promote regional talent, this time is all set to rock North’s biggest entertaining state, Punjab, with its new offering yet again.
After successfully establishing properties like ‘BIG Punjabi Music Awards’, BIG Punjabi Entertainment Awards , this time 92.7 BIG FM announces ‘BIG Punjabi New Talent Awards’, Punjab’s one-of-its-kind awards that will celebrate excellence of new talents across all genres- TV, Music, Movie, Fashion & Sports under one platform.
BIG Punjabi New Talent Awards will have on board renowned and distinguished jury names from the Movie, Sports, Television and Music industry who will ensure utmost transparency for the nomination process. The awards include 17 categories that range from Best new talent- actor- Male/Female, Best new talent comedian, Best new talent director in movies, TV to cover fiction and non-fiction both ranging from Best new talent actor- Male/Female and Best new talent Reality Shows .
Music will cover both filmy and albums followed by best new talent in sports- Male/Female across all sports. A massive on-ground voting campaign is planned with high involvement of celebrities on canters that will cover each and every corner of the cities, retail outlets, malls will be touch points to facilitate voting among the masses.
BIG Punjabi New Talent Awards will be promoted across the cities of Chandigarh, Patiala, Jalandhar, Amritsar, Jammu and Shimla. The grand finale scheduled for mid of June, 2011 at Jalandhar will witness a gala awards night graced by stalwarts from the industry and will be televised as a special program on television.
The property conceptualized and marketed by BIG Live, the IP arm of Reliance Broadcast Network Limited will see all media verticals of the company coming into play, to promote this property. The property will be amplified across radio 92.7 BIG FM, out of home – BIG Street and digital – BIG Digital honoring individuals from the industry who are the stars of today and have everything in them to become superstars of tomorrow.
Commenting on this new initiative, Samir Verma, Regional Head – North , 92.7 BIG FM said, “We at 92.7 BIG FM are delighted to announce the prestigious ‘BIG Punjabi New Talent Awards’, We have always believed that we can connect across sections of people through entertainment and our constant endeavor is to keep the ‘local’ entertainment alive amongst our listeners. BIG Punjabi New Talent Awards is a unique initiative that not just value and recognize regional stars of today that are most promising stars of tomorrow but it brings people and industry from all genres- TV, Movie, Music & Sports under one umbrella. We are sure that this unique proposition is a treat for millions of listeners and viewers. We are confident that with our ability to amplify this across our business verticals, we will see a very high audience acceptance and also offer marketers an excellent property to partner with.”