Mumbai: 92.7 BIG FM, the radio arm of Reliance Broadcast Network which recently launched India’s first ever mimicry show in the green humour space ‘India Gate Basmati BIG Asli No.1’, while tickling the funny bone of audiences, is ensuring credibility in content through its tie up with Carbon Minus India. With a common motive to create awareness in the green space, save the planet, plant more trees, reduce carbon footprint and more.
Carbon Minus India is India’s first Centre of Excellence in Climate Change and Carbon Finance Research. In the past few years, Carbon Minus India has launched unique campaigns that aid and promote green causes and this prestigious association will further enhance the brand equity of ‘India Gate Basmati BIG Asli No.1’ that is attempting to create awareness for environmental causes amongst larger audiences using humour as a peg.
In order to make the mimicry talent hunt an outstanding and an exceptional property, Carbon Minus India, plans to set a platform and spread awareness of getting eco-friendly through this unique talent hunt. 92.7 BIG FM and Carbon Minus India together plan a 360 degree promotion in order to grow their partnership and multiply visibility amongst the masses by creating presence through on-ground activities by displaying banners and standees at key places like India International Centre, India Habitat Centre and Common Wealth Games Office Complex, spokespersons interviews and tips on keeping the environment green and clean on the radio station amongst many other activities.
Asli No. 1 is poised to be one of the biggest ever humour mimic hunts, creating awareness in the ‘green space’. Spread across 42 cities of the country, this unique hunt will leverage the ‘local’ power of radio and effectively reach and engage consumers as it will reflect ‘green issues’ that impact their lives.
Commenting on this initiative, Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM commented, “It brings great pleasure for 92.7 BIG FM to initiate this unique talent hunt – Asli No.1 across India as we have in the past been associated with a number of campaigns in the green space. In fact, we are honoured to have well-known Chief Architect of Indian Carbon Market; Dr Srikanta K. Panigrahi, Director General, Carbon Minus India, is currently advising the honourable Prime Minister on National Strategic Knowledge Mission on Climate Change has also been awarded the National Science Popularisation Award from honourable Prime Minister of India in 2004-05; for his extraordinary contribution and commitment to popularize Science among common mass, who is working in the areas of Environment Protection, Energy Conservation and Sustainable Development for last more than 22 years. Thus, having Carbon Minus India on board as the strategic partner for Asli No.1, helps us to leverage our brand and take it to greater heights!”
Commenting on this initiative, Dr. Panigrahi, from Carbon Minus India said, “It is indeed an honour to be associated with 92.7 BIG FM for such a cause where global warming is on high and we need to create awareness amongst people through climate friendly life-style and Asli No.1, Green Humour Mimicry talent hunt is the right platform to spread awareness through fun, glee and laughter. Hence, it makes all the more sense to be associated with BIG FM which currently has the largest radio network in the country.”