Mumbai: Adding to the numerous awards on its mantle, BIG FM has bagged three Bronze Creative Abbys at the recently concluded Goafest 2013, India’s premiere media & advertising festival that recognizes and celebrates creativity across various mediums of mass communication. Competing with some of the best South Asian companies across sectors, 92.7 BIG FM was the only network, which bagged creative Abbys at the festival in the Original Music Score, Sound Design and Corporate categories.
BIG FM won a bronze in the ‘Original Music Score’ category for Early Morning Stationality. The creative team perfected the jingle keeping in mind a typical Indian’s day that commonly begin with a dose of radio and morning prayers. Bringing together these two essential entities and some of the finest musicians and singers of the country and giving life to this tradition was the creative team’s agenda, the outcome of which was adored by listeners across the country.
The Diwali promo that was conceptualized to celebrate a noiseless and pollution free festival witnessed the sound of fireworks specially created using the mouth, hands and a few pages in the studio to present a wonderful acapella. This fireworks show had the happy sounds of Diwali celebrations without any hint of pollution. The creation secured the bronze Abbys in two categories, ‘Sound Design’ and ‘Corporate’.
BIG FM has a specially put together in-house team dedicated to putting together creatives for clients, which best suit the aural medium. Given the 45-station network and the requirements of clients, the team has a set of fresh young minds, which churn out the best creatives in the industry on a regular basis.
Commenting on the festive celebration, Mr. Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “Recognition in the form of a trio of awards at the well respected GOAFEST 2013 is delightful news. Honour such as this gives us moments of pride and encourages our teams to continue to create small but significant experiences that make life better! We are proud of our teams that have delivered exceptional results for the network. It is our endeavour to rise above what defines the ordinary and deliver unique concepts that break the clutter and engage audiences in the best possible way.”