Kolkata :92.7 BIG FM, in association with AMRI Hospitals, executed an integrated citywide campaign on World No Tobacco Day wherein they encouraged listeners to get high on their favourite music on 92.7 BIG FM rather than light up a smoke.
To make this even more hardhitting, 92.7 BIG FM had a “Skeleton Squad” roaming the city streets – 8 bikers dressed in skeleton costumes had pillion riders representing people suffering from various ill effects of smoking such as cancer and heart disease. This eyeball grabbing “Skeleton Squad” stopped at some of Kolkata’s busiest intersections to perform a small skit around the ill effects of smoking. They got an overwhelming response from the public.
The activity culminated at SIMPARK, New Market where 92.7 BIG FM set up a Live Booth with RJ Sourav. Listeners were encouraged ON AIR to quit tobacco products by RJ Sourav while the “Skeleton Squad” gave its final performance. Members of the public who pledged to quit tobacco were gratified with exciting merchandise.
Dr Saumen Basu; MBBS (Cal), MD (Radiation Oncology), Consultant Radiation Oncologist from AMRI hospital was present to talk about the harmful effects of tobacco and the possible ways of preventing cancer.
In addition, popular Tollywood actors such as Monami, Arnab and Director Sunanda Mitra were present to support the cause and promote their upcoming release Ogo Bodhu Sundari.