Kolkata : 92.7 BIG FM and Idea Cellular, the pan India mobile operator, present the ‘Idea Big Bangla Music Awards 2010’, an exclusive platform to recognize and celebrate outstanding talent in Bangla Music. The property, conceptualized and marketed by BIG Live (the experential marketing arm of Reliance Broadcast Network Ltd), will see all its media verticals coming into play to ensure this music award permeates into consumers’ lives through multiple touch points.
Bengal has been the birthplace of some great music and musical legends down the ages. Not just locally renowned talent, but singers and musicians of national and international fame have sprung forth from its soil. However, Bangla Music has never received the kind of recognition it deserves. Recognizing this need, two entities known for music promotion in India – 92.7 BIG FM (the Radio arm of Reliance Broadcast Network Ltd) and IDEA Cellular – have partnered to institute the Idea BIG Bangla Music Awards 2010 to recognize and honor Bangla Music and its torch bearers.
Idea Big Bangla Music Awards 2010 will have a transparent modus operandi, with a Jury encompassing stalwarts such as singer Usha Uthup, percussionist Tanmoy Bose and composer Abhijit Bandyopadhyay who will select the nominees in 9 categories based on music released in 2009. Some of these categories will then be thrown open to popular voting – BIG Bangla Singer of the Year Male/Female, BIG Bangla Lyricist of the Year and BIG Bangla Rock/Pop Song of the Year. Final winners will be decided basis public voting via SMS, IVR, online and physical ballots. The Jury itself will select winners in the categories of BIG Debutant of the Year, BIG Rabindrasangeet Album of the Year & BIG Background Score of the Year. Idea is associated with 2 very special Awards – Idea BIG Song of the Year and Idea BIG Lifetime Achievement Award.
Starting today, Idea Big Bangla Music Awards 2010 will see a month-long promotion which will have the Bangla music & entertainment fraternity come forward to campaign for themselves or their colleagues on 92.7 BIG FM Kolkata & Asansol. Promoting the awards on ground, there will be canter activation in and around Kolkata as well as ballot boxes placed at all My Idea outlets and other alliance outlets.
Online promotions will see a dedicated microsite where Bangla music-loving netizens can cast their votes and catch up on all the Awards excitement, besides emailers and SMS push in the region. IDEA Cellular, with a subscriber base of over 68 million nationally, will also offer a strong connect with the audience. It will also be supported with an outdoor campaign.
The grand finale, scheduled for August 13th, will witness a gala Awards Night at the Science City Auditorium graced by personalities from the Bangla music & entertainment industry. The event, which will have the Bangla entertainment fraternity celebrate popular Bangla music down the glorious years, will be televised on ETV Bangla.
Speaking on the occasion, Siddhartha Gupta, Regional Head – East, 92.7 BIG FM said, “Bengal has a very rich music heritage, however it has not received the recognition it deserves. Idea Big Bangla Music Awards is part of our endeavor to acknowledge the music contribution from some of the best musicians of Bengal. Conceptualized by our experiential marketing wing BIG Live, this is an excellent offering to be amplified through our radio station 92.7 BIG FM, given our core content is music. We are very happy to have IDEA Cellular, who is known for their promotion of music across the nation, partner us in our endeavor of recognizing and thanking our music stalwarts for their work.”
Speaking on the occasion, Aloke Malik, Chief Operating Officer – East, IDEA Cellular said, “Music is Universal, and the people of Bengal have always preserved and celebrated this form of Art. Idea has always endeavoured to promote all forms of Music, which has been at the core of our marketing and brand building strategy to establish strong consumer connect. Keeping these synergies in mind, we decided to present the ‘Idea BIG Bangla Music Awards 2010’ to recognize Excellence in Bangla Music. We are happy to partner with 92.7 BIG FM for this unique initiative which will offer an opportunity to a large number of Idea subscribers to relive Bangla Music and get closer to the legends and the upcoming Music sensations.”