The annual entertainment awards show catering to various fields such as Tamil Cinema, Music, Dance, Theatre, Television and Sports was conducted in 2011 and 2012 and was a phenomenal success, witnessing an array of celebrities across multiple fields of entertainment. This people’s award has in the past received an overwhelming response and is driven through on air and on-ground activations by the radio network. Taking the initiative a notch higher, this year, the Awards’ have south superstar Dhanush as its face!
Keeping in mind the technical aspects of entertainment and all the work that takes place behind the scenes, the awards property has crafted a holistic approach to itself, not only recognizing the stars but also honouring the people who help promote entertainment. With an aim to promote technology and innovation, the property for the very first time has also included categories such as Best Promoted Movie, Best Entertaining YouTube Video (Regional) and the Best Entertaining Movie Trailer among other categories.
Commenting on the occasion Ashwin Padmanabhan, Business Head, North and South, 92.7 BIG FM said “The talent prevalent in the Southern Entertainment Industry is enormous. We wanted to seize this opportunity to establish a platform for talent across various fields to be promoted and honoured. The Southern entertainment industry has grown into a global phenomenon and we want to promote and leverage its power through the BIG TAMIL Entertainment Awards.
The show will be promoted through an integrated and high-decibel marketing plan ranging from on-ground, television, and radio, digital enabling marketers to increase and maximize their brand visibility and target wider audiences for their products providing a long term presence in the market.