Kolkata : After receiving acclaim and recognition for ‘BIG Bangla Music Awards 2010’ & ‘BIG Bangla Television Awards 2010’, Reliance Broadcast Network’s radio arm 92.7 BIG FM and its experiential marketing arm BIG Live joined hands once again to celebrate and promote regional entertainment with ‘BIG Bangla Movie Awards’, the only existing exclusive platform for Bangla Movie viewers to recognize and honour their favourite Bangla Film personalities.
‘BIG Bangla Movie Awards’ has been chaired by prominent jury names from the Bangla film industry including eminent director Bappaditya Bandhopadhyay, the eminent producer, Nitesh Sharma, exhibitor and distributor, Arijit Dutta and the supremely talented entertainer Anindya Chattapadhyay.
Viewers voted for their favourites via SMS as well as physical ballots. Voting was driven through an extensive multi-media campaign comprising Radio, Television, Cable, Ground Activation, OOH – Hoardings & LED, Print & Cinema Advertising.
In a very special moment, SANDHYA RAY was awarded the BIG Bangla Movie Award for Significant Contribution to Bangla Cinema amidst a touching tribute by members of the Bangla Film fraternity.
The night was made even more special with scintillating performances by Arpita Chatterjee, the evergreen Jeet Ganguly, gorgeous Paoli Dam, chocolate boy Soham and Rahul & Priyanka.
Speaking on the occasion, Terence A Mandle – Radio Operations Head-East, 92.7 BIG FM & Regional Head, BIG Live said, “Tollywood is no longer small, it has gotten into one’s daily life… Be it the latest movie available within a few months of its release or blockbuster hits or box office movers, film fraternity today offers the viewer a vast sphere of diversified movie. And being a complete “viewer’s choice” Awards, ‘BIG Bangla Movie Awards’ is all about power to the consumer”
“We would like to thank our presenting sponsor Mustraj, powered by Reliance Mobile, our associate sponsors Dolphin Shoes, Minu Saree, and our television partner ETV Bangla as well as all partner brands for supporting this initiative and our esteemed judges for their support and time. We are confident that ‘BIG Bangla Movie Awards’ as an annual televised property with a 360 degree On-Air, On-Ground & Online promotion plan is an excellent offering for our clients to reach out to their consumers and our consumers to celebrate this festive season with their favourite movie stars,”Mr Maldle added.
Commenting on the occasion, Manvendra Gokhale, CEO, Raj Oil Mills Ltd. said, “We are very happy to be partnering with the BIG Bangla Movie Awards. The initiative of honoring regional film fraternity is superb and we see excellent business synergies here. West Bengal is one of our key focus markets and through this initiative; we bring our products closer to our consumers.”