~AP’s first-ever celebration of new talents across genres- TV, Music, Movie & Sports~
Hyderabad, May 26, 2011: Reliance Broadcast Network’s radio arm 92.7 BIG FM, in its continuing endeavor to celebrate and promote regional talent, this time is all set to rock South India’s biggest entertaining state, Andhra Pradesh, with its new offering yet again. After successfully establishing properties like ‘BIG Ugadi Music Awards’, BIG Telugu Television awards and BIG Telugu Movie Awards, this time 92.7 BIG FM announces ‘BIG Telugu New Talent Awards’, Telugu’s one-of-its-kind awards that will celebrate excellence of new talents across all genres- TV, Music, Movie & Sports under one platform.
BIG Telugu New Talent Awards will have on board renowned and distinguished jury names from the Movie, Sports, Television and Music industry who will ensure utmost transparency for the nomination process. The awards include 20 categories that range from Best new talent- actor- Male/Female, Best new talent comedian, Best new talent director, Best new talent villain in movies, TV to cover fiction and non-fiction both ranging from Best new talent actor- Male/Female, New talent in child artist etc. Music will cover both filmy and classical followed by best new talent in sports- Male/Female across all sports. Out of the 20 categories, 14 finalists from the nominees will be decided by the judges, while rest being open for popular choice through public voting. A massive on-ground voting campaign is planned with high involvement of celebrities on canters that will cover each and every corner of the cities, retail outlets, malls will be touch points to facilitate voting among the masses.
BIG Telugu New Talent Awards will be promoted across the cities of Hyderabad, Vizag and Tirupathi in Andhra Pradesh. The grand finale, scheduled for May 21, 2011 at Shilpkala Vedika, Hyderabad will witness a gala awards night graced by stalwarts from the industry and will be televised as a special program on television.
The property conceptualized and marketed by BIG Live, the IP arm of Reliance Broadcast Network Limited will see all media verticals of the company coming into play, to promote this property. The property will be amplified across radio 92.7 BIG FM, out of home – BIG Street and digital – BIG Digital honoring individuals from the industry who are the stars of today and have everything in them to become superstars of tomorrow.
Commenting on this new initiative, Mr. Ramesh Bhaskar, Radio Operations Head-South, 92.7 BIG FM said, “We at 92.7 BIG FM are delighted to announce the prestigious ‘BIG Telugu New Talent Awards’, We have always believed that we can connect across sections of people through entertainment and our constant endeavor is to keep the ‘local’ entertainment alive amongst our listeners. BIG Telugu New Talent Awards is a unique initiative that not just value and recognize regional stars of today that are most promising stars of tomorrow but it brings people and industry from all genres- TV, Movie, Music & Sports under one umbrella. We are sure that this unique proposition is a treat for millions of listeners and viewers. We are confident that with our ability to amplify this across our business verticals, we will see a very high audience acceptance and also offer marketers an excellent property to partner with.”