New Delhi :BIG 92.7 FM has been announced the official Radio Partner for India’s largest Business of Fashion platform Wills Lifestyle Fashion Week organised by FDCI . The radio network has yet again brought the fashion week alive across its network through its live content from the venue.
BIG FM RJs through their continuous updates from the venue are giving a peak into the lives of the Fashion fraternity with exclusive behind the scene interactions with leading designers and models. BIG 92.7 FM listeners also have a chance of winning exciting shopping voucher by Wills Lifestyle by participating in the interesting fashion trivia contests – Fashion Ka Jalwa, On Air.
As fashion and style permeates into the ethos of Indian consumers, the association with brands is growing. India’s biggest business of fashion event, Wills Lifestyle India Fashion Week offers various networking, marketing and brand building opportunities for the designers who have worked diligently towards putting their collections on the runaway and exhibition areas. The fashion extravaganza, which started on 24 October 09, will continue till 28 October 09.
Speaking on this partnership, Ashwin Padmanabhan, Station Director – BIG 92.7 FM Delhi said, “We are extremely happy being a part of the biggest and the most extravagant fashion event Wills Lifestyle India Fashion Week for yet another season. Through BIG 92.7 FM we plan to make this niche event reach out to our listeners across Delhi and the country. This is a great opportunity for our listeners to interact with and learn from the best designers in the country on what’s in at this moment.