BIG 92.7 FM and HT Media’s local daily Hindustan has joined hands together for a community drive named BACHPAN which aims at spreading happiness among the orphans of Kanpur. BIG 92.7 FM and Hindustan will invite citizens to donate toys and other goodies, which will be distributed among the kids from orphanages of the city.
With unique mix of on-air and print promotional campaign the activity, has created a lot of excitement among the people in Kanpur. Many schools, local clubs and citizens have come forward to volunteer for the collection drive. While BIG 92.7 FM is heavily promoting BACHPAN on air, Hindustan is promoting the same in through print campaigns. BIG 92.7 FM’s OB Van will also tour the city to collect the gifts from various outlets. All the collected gifts will be distributed among the kids living in different orphanages, slums and kids residing in labor colonies of city on 25th December.
“BACHPAN is another Life Banao! activity, which is aimed at extending a helping hand to the orphans in the city. We are extremely happy to receive such an overwhelming response from our listeners and are thankful for the support they have provided us. Under our brand line Suno Sunao, Life Banao!, we at BIG 92.7 FM try to ensure that we do things that positively impact people’s lives and this is an extension of the same” Manav Shankar, Cluster Head (UP East), BIG 92.7 FM said .
Speaking on the occasion, Ganesh Tewari, Deputy General Manager HT MEDIA, Kanpur said, “BACHPAN is an activity which can’t be conducted without seeking help from the common people. BIG 92.7 FM has created a medium for us to connect with the citizens, without whose support the campaign would not have been as exciting. We are thankful to BIG FM who has supported us in this noble initiative.”