Mumbai: The stage was set and the audience waited with bated breath, not to be disappointed, Abhishek Bachchan and Aishwarya Rai Bachchan took them on an enthralling journey through the jungles of Kerala replicated in Mumbai by none other than BIG Events for the launch of Ravana Music held recently at Yashraj Studio.
An action-packed experience it set mercury soaring and created history in itself. A BTL offering from Reliance Media World Ltd., BIG Events is known for some of the biggest events ranging Voice of India, NDTV Imagine launch, Chote Ustaad, Renaissance new years bash to usher 2010 and many others…
BIG Events along with its team of professionals brought alive the essence of the movie during the music launch. The event saw the likes of art director Sameer Chandra, who created an ecstatic set of dense forest with a waterfall, broken temple and bushes all around to give the right kind of décor to the stage; illuminated with special effect lights staged by cinematographer Santosh Sivans that matched the look of the jungle in day or night and 5.1 surround sound system which was for the first time being executed for an event of this scale and nature. All this coupled with the direction of Mani Ratnam made the launch a hugely successful event.
Speaking on the occasion Navneeth Mohan, National Head, BTL said “BIG Events has always believed in differentiating itself with the use of relevant technology coupled with unique creative execution be it with the concept or design, thus creating an ever lasting impact in the mind of the guests witnessing the event, that is exactly what we did with the Raavan Music Launch at Yash Raj studio,”
“India has never witnessed a movie music launch in this scale ever before, this is evident from the reactions of the journalists and the PR value that this event has been able to generate. I am certain that the PR value would be much more than the advertising value of any major brand campaigns. This is truly the measure of a successful event. Working with a visionary like Mr. Mani Ratnam was a once in a life time experience for the BIG Events team. Our endeavor would be to consistently raise the bar and hopefully we should be able to deliver bigger and better events to our clients,” Navneeth Mohan added.
The event also saw performances with Aishwarya Rai hosting a live show for the first time ever while Abhishek Bachchan in his Ravana look performing to the heart thumping music. The stage was further set on fire with singer Karthik singing to the tunes of Ravana. The show finale witnessed Rahman creating magic with his voice alongside Gulzaar saab who has written the songs for the movie.
Speaking on the occasion Sameet Sharma, Regional Head – West, BIG Events said “Overall it was a moment worth living where you have maestros like Mani Ratnam & Santosh Sivan next to you running the show which makes it so important for everything to be perfect as planned”.
A launch as different and successful as the Ravana, is sure to set precedence.